by EXPLORINGNOTBORING | Oct 26, 2023 | Marketing, Pricing Strategies
Today we want to share some insights to help you boost sales and enhance your revenue streams with upselling and cross-selling. What is Upselling vs. Cross-Selling? It almost always makes sense to upsell or cross-sell. These strategies are designed to help you...
by EXPLORINGNOTBORING | Oct 11, 2023 | Marketing, Pricing Strategies
Today, let’s talk about how you can create irresistible promotions and cover 10+ ideas that guides, tour operators, instructors, and other creators, makers, and shakers can easily implement to generate BUZZ! Looking specifically for holiday promotional ideas,...
by EXPLORINGNOTBORING | Sep 29, 2023 | Marketing, Messaging
Let’s be real, market research, target audience research, keyword research, it’s not fun unless you’re a nerd like us who loves this kind of stuff. But if you roll up your sleeves and just do it, all this research is insightful, enlightening, and...
by EXPLORINGNOTBORING | Sep 25, 2023 | Marketing
Copyright and fair use guidelines can seem vague and confusing, especially when it comes to how they impact your business. The goal of this article is to break down copyright and fair use guidelines for small business marketing so you can avoid any costly hiccups from...
by EXPLORINGNOTBORING | Sep 19, 2023 | Marketing, Messaging
Storytelling—oral, digital, or written—is a powerful tactic to create an emotional connection between you, your offering, and your customers. Effective storytelling increases engagement, drives conversions, and fuels revenue growth. If you’re in a hurry, feel...
