by Tosh Swain | Aug 30, 2023 | Marketing, Messaging
Writing compelling marketing messages is an art form that demands knowledge of consumer behavior, well-developed skills, and boundaryless creativity. It’s an endeavor that can take years to master. So, if you’re just wetting your whistle for the first...
by Tosh Swain | Aug 15, 2023 | Local Marketing, Marketing, PPC
Did you know 84% of consumers use a search engine or the maps app on their phone to find your business? Organic vs. paid search is a good question to ask because you’ll be marketing where your customers go to find you. Mastering successful marketing strategies...
by Tosh Swain | Aug 15, 2023 | Marketing
In the world of entrepreneurship and business, selling isn’t an optional task. So, we’re going to dive into a treasure trove of 21 marketing gems meticulously crafted to empower the underdogs across industries. Below is the topic list (jump to the list)...
by Tosh Swain | Aug 5, 2023 | Marketing
Essentially, no matter how experts slice and dice any market into buying groups, it’s typically agreed upon that only 3% of people are ready to BUY NOW. This is the audience your competitors and most business owners target. That leaves 97% of the market...
by Tosh Swain | Aug 5, 2023 | Buyer Persona, Marketing
Knowing your ideal customer changes everything—your product or service offering, your marketing strategy, value proposition, pricing, the tone of your sales copy, what channels you advertise on, and much more. So, without further ado, here are the 9 essential...
