It doesn’t matter how great you or your product or service is if you can’t sell it. Learn marketing here.

First you have to know who you want to attract. Who’s your ideal customer? Then go where they go. Where do they hangout: Facebook Groups, Coffee Shops, Commerce Events, Reddit, YouTube, Radio (yep, a channel most people don’t think of in 2023), on influencer pages, Pinterest, marketplaces. Position yourself there as the best solution by addressing the value and benefits they desire. Solve the problem they need to solve. This may mean ads on META (the Facebook & Instagram marketing mecca) or Google Ads (the Godfather). It may also mean attending local events or running an Online Reputation Management campaign to boost your online reviews. You may need to build or improve your website if you haven’t implemented on-page and technical SEO—Search Engine Optimization—to grow organically. The biggest thing to remember is that, in most cases, it’s easier to keep a customer than it is to gain a new customer. Customer experience is important for more than 5-star reviews and referrals, more than excellent marketing practice, it keeps us human and people seek human connection. 

There are plenty of options, but they all take hard work, time, and loads of effort. If you are consistent and implement best practices, you can promote your business with no money using organic social media marketing, email marketing, search engine optimization, networking, Google Business Profile optimization, online reputation management, content marketing (like blogs, podcasts, or videos), Public Relations (reach out to your local news journalists, publish press releases, find guest-blogging opportunities, collaborate), and branding.