Today, let’s talk about how you can create irresistible promotions and cover 10+ ideas that guides, tour operators, instructors, and other creators, makers, and shakers can easily implement to generate BUZZ!

Looking specifically for holiday promotional ideas, read our 10+ Ideas to “Sleigh” Your Holiday Promotions This Year 🎁

How to Create Irresistible Promotions

First, let’s get a couple of things clear.

An attractive promotion or irresistible promotion is when you make your future customers an offer that they can’t refuse.

Irresistible promotions attract, engage, and convert.

How? By using VALUE, PRICING, SCARICITY, and . . . 

A strong CALL-TO-ACTION (CTA) like we discussed last week in our tailored 21 Marketing Tips email series for Experience Creators with tips under 100 words. Plus, our “HERE’S HOW” section to make the tip 100% actionable, no excuses.

Don’t ask them to buy, click, or act. Tell them how to get what they want from you! It’s an NLP (neuro-linguistic programming) technique called ’embedded command,’ to plant a thought in the reader’s mind.

(Ex.) Click here and you’ll discover how to write a strong, clear CTA.

If your promotions use strategic messaging and pricing + URGENCY, then you’ll win more sales every time, especially with amplified reach.

10+ Ideas of Irresistible Promotions for Experience Creators to Boost Sales

Unlock the potential of your experience-based business with these innovative and irresistible promotion ideas. Whether you’re a tour guide, instructor, event organizer, or maker of a product that provides an experience, these strategies are tailored to help you boost sales, delight customers, and stand out in a crowded market.

Let the 10+ ideas below inspire you to create irresistible promotions tailored to your unique offering to earn more sales:

1️⃣  First-Timer Discount:

Offer a special rate for people trying your Experience or Product for the first time. This type of promotion has a byproduct effect of educating visitors that it’s worth repeating.

2️⃣  Combo Experiences:

Partner with other local Experience Creators for combo packages that create a super unique idea, adding more value and making it even more appealing to potential customers.

3️⃣  Charity Partnerships:

Collaborate with a charity to donate a portion of each sale. People appreciate opportunities to benefit a good cause.

4️⃣   Reverse Auction: 

Run a promotion on social media where you start with the regular price for your Experience or Product and gradually lower it until someone purchases at that price, creating a sense of urgency because the discount is first-come, first-serve.

5️⃣  Anniversary Discounts:

Celebrate the anniversary of your Experience, Product, or journey with special promotions. You can also offer promotions for special milestones, like your 100th customer.

6️⃣   VIP Access:

Provide exclusive access or behind-the-scenes experiences for a limited number of customers. 

7️⃣  Early Bird Special:

Especially for Events, offering a limited time to book early and save on tickets is a no-brainer promotional strategy every time. You may want to consider extending this promotion until your minimum is met, and then bump the price to the next tier. 

8️⃣  Free Companion Pass:

Offer a free pass or ticket for participants who bring a friend or family member. More mouths, more referrals.

9️⃣  Flash Sales:

Surprise your audience with short-term, flash promotions for quick decision-makers. 

🔟  Group Discount:

Encourage bookings for groups by providing discounts for larger parties. This works for Products too, offering Quantity Discounts. Both are great ideas for the upcoming holiday season when people are looking for group activities & unique gifts.

BONUS IDEAS FOR IRRESISTIBLE PROMOTIONS:

Especially for Experience Creators of Activities or Events, these bonus ideas will get your juices flowing for how you can tap into growing markets like Wellness Experiences or Pet-Friendly Experiences to earn more sales.

1️⃣  Mystery Experiences:

Promote a mystery tour or class (perfect for spooky season) where participants don’t know the exact details until they arrive, adding an element of excitement.

2️⃣  Digital Detox Discounts: 

Promote Experiences or Products that encourage participants to disconnect from technology and offer discounts for those willing to unplug.

3️⃣  Custom Date Night:

Develop a customizable date night experience, allowing couples to select their activities and receive a special rate.

4️⃣  Sensory Experiences:

Design Experiences or Products that stimulate all the senses, and provide exclusive promotions for these immersive adventures. People want to tune into the present, relax, and give attention to their physical and mental health. Promote Experiences or Products that aim to help people de-stress, de-compress, and relax, and you’ll tap into a growing segment of buyers seeking Wellness Experiences.

5️⃣  Pet-Friendly Experiences:

Create pet-friendly Activities or Events, allowing pet owners to bring their furry friends, and offer them discounted rates. As of 2023, 66% of U.S. households (86.9 million homes) own a pet—78% of which acquired pets during the pandemic. And since 85% of dog owners and 76% of cat owners consider their pets to be a member of the family, promoting pet-friendly experiences is a hot offer that taps into a growing segment of buyers.

If you’ve got some irresistible promotion ideas of your own that you’d like to share with our community, please drop ’em in the comments below.

#SharingIsCaring

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