Are you curious to know how you can fully optimize your business on Google? Well, Google has been dropping some hints lately on how to optimize your Google Business Profile to transform your online presence in 2025. Their focusing on new Google Business Profile features like QR codes to generate reviews, uploading videos to your Google Business Profile, and using Product Studio to post AI-enhanced images for engaging, professional content. Like the other major social platforms across the interwebs, you can post to your Google Business Profile, and Google wants to see more engaging Google Posts from you, especially video content.
Is it worth having a Google Business Profile?
Valid question. The answer is YES.
Google retains 89.73% share of the global search market; Bing is the runner-up at 3.98%, so we think the numbers speak for themselves. Do you agree? Market share isn’t the only number you should care about . . .
Your Google presence is the first impression most customers will have of your business—if you don’t have a Google Business Profile, you’ll be responsible for all the heavy lifting to get in front of new customers. With 97% of people searching online to find local businesses and 86% relying on Google Maps to locate them, an optimized Google Business Profile is crucial. Businesses with a complete Google Business Profile are 2.7x more likely to be considered reputable and 70% more likely to attract in-person visits. If you’re not actively managing your profile, you’re losing potential customers to competitors who are. Whether you’re an entrepreneur, local business, or nonprofit, showing up higher in search results with accurate, compelling information gives you a major edge—driving more calls, website visits, and foot traffic.
How to Rank Higher on Google
Let’s chat then about how to get your Google Business Profile to rank higher in search results! Below, we have 5 tips from Google to generate reviews, leverage rich video content and AI-enhanced images, and share keyword-optimized Google Posts to start showing up #1 in search results. Keep reading!
1. Upload videos to boost your Google Business Profile rankings
Google is making it clear: they want businesses to upload more videos. If you start now, you’ll be ahead of the curve while your competitors are still stuck in the Stone Age of static images, or even worse, no images at all.
How Videos Enhance Your Google Business Profile Ranking:
- Build Authority: Videos are inconvenient to make, so you’ll likely have the upper hand on your competitors if you take the time and effort to focus on them. Google will definitely reward you with more calls, website visits, and foot traffic. The goal is to post videos on a regular basis. Optimizing your Google Business Profile always comes down to consistent, ongoing maintenance. This let’s Google know that you’re an authority on the topics you post about, because your Google Business Profile is active and drives engagement.
- Build Credibility: A well-made video helps potential customers see the faces behind your business, experience your atmosphere, and get a feel for what you offer, making them more comfortable and more likely to trust and choose you over the competition. Personal branding is the future of marketing. Put yourself out there, let people get to know you from your Google Business Profile. Not only will you build credibility, but Google will increase your ranking instantly.
- Optimizes Your Profile’s Media Section: Most businesses only upload a handful of images to their Google Business Profile—and then forget about it. Adding videos gives your profile a richer, more dynamic look, making your business more appealing to potential customers. It also gives Google more info about your business, which Google will then use to show your content and profile to more potential customers.
- Keeps Visitors Engaged Longer: Videos encourage potential customers to stay on your profile longer, signaling to Google that your business is relevant and engaging. The longer potential customers stay on your profile, the more likely those leads will convert into paying customers! And here’s the coolest part about leads from Google—they’re among the highest-quality leads on the internet, they convert faster, stay longer, refer their friends & family, and mean business!
2. Use QR codes to generate new reviews ⭐️⭐️⭐️⭐️⭐️
The importance of online reviews isn’t anything new. We shared expert tips to optimize your Google Reviews for more sales recently. So, you probably know how powerful Google reviews are for getting discovered organically in search engine results and gaining the trust of those visitors with social proof that converts them into customers. But did you know that you can leverage QR codes to make leaving a review convenient? Helping you get more 5-star reviews on the regular!
You can use free QR code generators or use Google’s easy-to-scan QR code that takes customers directly to your Google Business Profile, encouraging them to leave more reviews. This helps you boost your online reputation, build trust and more importantly, provide valuable feedback. Simply place your QR code at your business location – on receipts, menus, or even your storefront window – and encourage customers to scan it.
Here’s how: On your desktop, go to your Business Profile and click on “ask for reviews.” You can copy a link or a QR code. Voilá! Find more info from Google on this here.
FUN FACT: Reviews on mobile now allow for expressive reactions! ❤️🙏🔥😋🤯
3. Showcase your latest deals and events with Google Posts
Capture the seasonal buzz and help customers know what’s happening at your business. Share your latest deals, festive events, and special promotions directly on your Google Business Profile by using Google Posts.
Your Google posts must be keyword-optimized to achieve the best results. This is what we’re experts in! Feel free to schedule a call to talk to one of our SEO specialists. If you’re not familiar with keywords, study up here.
4. Optimize your Google Business Profile service list 📝
Creating a strong service list on your Google Business Profile is more than just listing what you do; it’s about giving potential customers a clear and detailed understanding of your offerings. Imagine two spa businesses: one simply lists “massage,” “facial,” and “pedicure,” while the other provides detailed descriptions, prices, and even the types of products used. If you were a potential customer searching for a spa, which result would you rather see?
A robust service list allows customers to easily find what they’re looking for, understand pricing, and make informed decisions, ultimately enhancing your online presence and driving business growth.
5. Create posts with AI-enhanced images 🪄
Product Studio now lets you create captivating AI-generated backgrounds for your posts.
With just a few taps, transform your posts by generating enhanced backgrounds for your images. This new feature simplifies the creation of engaging, professional content, without requiring any design expertise.
Currently available for iPhones in Google Maps in the U.S. Learn more
BONUS TIP: Fully Optimize Your Business on Google
Remember to enhance your reach by linking your social media profiles to your Google Business Profile.
OTHER RESOURCES:
Expert Tips to Optimize Your Google Reviews—and All Online Reviews—for More Sales!
The importance of online reviews isn’t anything new, right? You know this already. You also probably know how powerful Google reviews are for getting discovered organically in search engine results and gaining the trust of those visitors with social proof…
How to Find Your Google Business Profile Review Link to Drastically Boost Your 5-Star Online Reviews
In our other articles, How to Grow Your 5-Star Reviews in Just a Few Months by 115% or More in 2024! and QR Codes Reimagined, we cover online reputation management and how to boost 5-star reviews. For numerous reasons that…
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