Here are the best SEO tactics for local experts, small business owners, and nonprofits with a limited marketing budget. These SEO techniques help you boost SEO on your website, listings on marketplaces, and social media posts to improve your online visibility without breaking the bank.

1. Keyword Research and Optimization:

• Identify relevant keywords specific to your industry and location.
• Integrate these keywords naturally into your website content, marketplace listings, and social media posts.

2. High-Quality Content Creation:

• Develop informative and engaging blog posts, articles, or videos.
• Showcase your expertise, share useful tips, and address common questions.
• Optimize content with keywords and ensure it’s shareable and link-worthy.

3. Local SEO Focus:

• Claim and optimize your Google My Business listing.

Very important! Learn about search statistics and organic vs. paid marketing.

• Encourage customer reviews (on Google, respond to them promptly).

Learn how we automate your review request process so you never have to awkwardly ask for reviews, and we follow-up in a timely manner to help grow your 5-star reviews using convenient text messages for buyers.

• Include your business name, address, and phone number (NAP) consistently across all platforms.

4. On-Page Optimization:

• Craft compelling title tags, meta descriptions, and headers for each webpage.
• Organize content logically with proper headings and subheadings hierarchy (H1, H2, H3, etc.)
• Optimize images with descriptive alt text. This is not only great for accessibility, but it’s also loved by search engine algorithms.

Automation is powerful. We do all this automatically for our Partners selling Activities, Events, or Products on exploringnotboring.com

5. Mobile-Friendly Design:

• Ensure your website is responsive and displays well on mobile devices.

With 6.8 billion smartphone users worldwide and 79% of smartphone users purchasing online using their mobile device in the last 6 months, we’ve ensured our community marketplace is mobile-optimized. Plus, we know Google prioritizes mobile-friendly websites in its search results.

6. Build Quality Backlinks:

• Reach out to local bloggers, influencers, news stations, journalists, podcasters, or relevant businesses for potential link-building opportunities.
• Participate in local events, workshops, or partnerships to earn backlinks.

7. Utilize Online Directories:

• List your business on local directories like Yelp, exploringnotboring.com and other industry-specific platforms.
• Keep your information consistent across all directories.

We can help you add your information and keep it up-to-date across 70+ online directories. Ask us how!

8. Social Media Engagement:

• Regularly share valuable content on your social media platforms. Don’t forget your targeted keywords. Remember, those words are key!
• Interact with your audience by responding to comments and messages promptly. Engagement shows the algorithm it is valuable content.

9. Monitor Analytics and Adjust:

• Use tools like Google Analytics, ahrefs.com, similarweb, and others to track the performance of your web pages and traffic, plus gain insights to improve.
• Adjust your strategies based on the data you collect to optimize results.

Remember…

SEO is a long-term game, and consistency is key. By focusing on these tactics, local experts, small business owners, and nonprofits can improve their online visibility and rankings without breaking the bank.