21 Marketing Tips Every Business Owner Should Know

by EXPLORINGNOTBORING | Aug 15, 2023 | Marketing

In the world of entrepreneurship and business, selling isn’t an optional task. So, we’re going to dive into a treasure trove of 21 marketing gems meticulously crafted to empower the underdogs across industries.

Below is the topic list (jump to the list) for the most valuable, most relevant marketing tips for local experts, small businesses, and nonprofits to cut through the noise of the big guys and sell more online & offline.

Like some of the greatest business owners and marketers who attracted immense market demand from consumers (Steve Jobs, Henry Ford, Robert Collier, David Ogilvy, Eugene Schwartz, Gary Halbert, Gary Bencivenga…), you can turn your operations into a high revenue generating op.

You’re busy! Too busy to master marketing.

We get it.

Not everyone nerds out over marketing like us.

It’s an ever-changing, always evolving, constantly flowing landscape.

Marketing can either be overwhelming, or very curious if you’re into human psychology and behavior, numbers, strategy, innovation and creativity.

Even though you’re too busy to master marketing, you might not be in a place to outsource it to a knowledgable expert just yet, which means you have to run your own marketing by yourself while juggling everything else.

…that or do no marketing and attract no customers.

But repeatable, profitable sales are the lifeblood of your business—Selling is not an optional task.

We want to help!

It doesn’t matter how great your product or service is if you don’t know how to market it, especially in today’s fast-changing digital economy.

So, we’ve boiled down 21 marketing areas that matter most for local experts, small businesses, and nonprofits who are their own marketing team, and want a leg up, build long-term organic growth and dial-in paid marketing.

The world needs more passion-driven missions.

We believe humanity benefits from the local experts, solo-entrepreneurs, small businesses, and nonprofits who have a deep understanding of consumer behavior and marketing in order to achieve their mission.

But these skills don’t develop overnight.

The 21 marketing tips below are scannable, actionable, and build on top of each other. The first 3 should go on the top of your “to-do” list.

Doing your homework changes everything!

Knowing who you want buying from you, affects your product or service offering, your value proposition, pricing, tone and copy, what channels you advertise on, the best way to build your audience organically, and more.

No one can afford to address everyone’s problems and needs!

But if you create a clear profile of your ideal customer, you can reach them affordably, efficiently, and effectively, building trust, engagement, and action.

Specificity is key & consistency matters for both organic & paid marketing.

Of course, money & connections create a wider reach, even more so than viral videos, but you can also grow your business organically without either.

21 Marketing Tips Every Business Owner Should Know

Organic and paid marketing isn’t a this or that. You want both. That’s the goal.

You might start in the trenches running it yourself, organic all the way.

But then you want to go from 1:1 to 1:100,000 for your effort. Implement strategies that get the word out, generate buzz, increase your reach.

These 21 marketing tips are for the local experts, small businesses, and nonprofits who have to run marketing without a full-time marketing team.

Out of millions of marketing strategies and tactics that you can implement, if you just do the fundamental marketing practices every business owner ought to know in 2023 to sell more online and offline, you’ll gain new customers.

It’s not glamorous, but we’re not trying to be fancy, we’re trying to be functional. You’ll receive practical value in every digestible email.

So, subscribe below to enter the 21 marketing tips summer school 🤓